Power Play by Athletiverse
The best marketing plays in sports—delivered in under 1 minute.
How Howard Basketball transformed digital revenue by packaging, shipping, and tracking content—turning everyday posts into sponsor-ready inventory
The PGA TOUR x Chipotle activation shows why the best sponsorships now answer 'did people act?'—not just 'did they see it?
How Adidas’ School Partnerships Turned the CFP Spotlight Into Measurable Brand Value
How Power Slap Built a League for the Social-First Era
How Glacier Turned the Fiesta Bowl Into a Brand Distribution Engine—Powered by Influencers and Data
How LOVB’s Structure Is a Game Changer for the Economics of Women’s Sports
How media value is shaping NIL negotiations before athletes commit
Texas and Michigan generated $1.8M in social attention heading into the Citrus Bowl—and barely touched their rosters to do it.
Some of most valuable media in sports is no longer what brands post — it’s what the internet does afterward.
Why gifting is becoming one of the most efficient activations in sports
And why ring sponsors are about to get a lot more expensive
How moments change value when new people enter the room.
