Brands Love LOVB

LOVB enters season two with momentum you can quantify.

The drivers: league-led storytelling, partner amplification, and preseason focus on players and matchups.

This is still the ramp.

The real test comes when games start to repeat. That’s when patterns—and value—become clear.

But last night was quite a start and we used our proprietary platform AVI to break everything down.

A Structural Advantage

LOVB isn’t just running a women’s volleyball league.

It’s building a centralized media network—one where every team, channel, and partner moves in sync.

With league ownership of every team, content and distribution stay coordinated. Brand integrations travel further—value compounds, rather than breaking apart across markets.

The data shows this advantage right away.

League-owned channels anchored attention. Partners extended reach. Player content added lift. No one competed for visibility. That’s not luck. That’s structure.

How Value Is Being Created

Preseason data points to one thing: coordination drives outcomes.

LOVB isn’t chasing viral spikes. The model is built for repeatable value, delivered through:

• League-led narratives
  

• Player amplification
  

• Media and partner pickup around shared moments
  

Each layer builds on the last. That’s how attention turns into something you can measure.

What This Means for Brands

This is where the economics shift.

Based on early game-level performance, a single LOVB match generated approximately $47K in earned media value for brands integrated into the ecosystem.

Scale that across a 60-game season, and you get an early projection: $3 million in brand-earned media value. That’s before any audience growth or big moments later in the year.

This isn’t total attention.

It’s the portion of attention brands actually capture.

Brands aren’t buying one-off activations. They’re buying into a system that delivers repeatable, attributable outcomes.

A Different Sponsorship Model

Most leagues still treat social as a cost center:

• Post content
  

• Hope it performs
  

• Sell sponsorships on impressions
  

LOVB flips that model with a centralized structure.

With unified ownership, the league can:

• Package inventory across teams and markets
  

• Benchmark brand performance game over game
  

• Price sponsorships using earned outcomes, not assumptions
  

Social turns into something you can project, price, and scale.

Our Vision

As LOVB grows, the challenge isn’t creating attention. It’s managing and proving brand value at scale, without fragmentation.

Which is why we designed AVI to provide the infrastructure for:

• Tracking brand-attributable earned media value across league, player, and partner content
  

• Attributing value to specific moments
  

• Turning performance into benchmarks and stories brands can renew against
  

This isn’t about more data.

It’s about orchestrating content, partnerships, and analytics from one unified system that scales digital revenue.

Bottom Line

LOVB’s second season is already proving to be a key point.

Centralized distribution concentrates value.

Brand integrations scale inside the network.

Per-game performance creates a clear pricing signal.

Social stops being a cost center.

It becomes a revenue network for brands.

AVI is the layer that makes that network measurable, defensible, and repeatable.

Love the momentum. Measure the value.

See how AVI helps leagues and teams turn attention into measurable returns.

Book a 20-minute demo and start measuring the value behind your momentum.

Keep Doing Big Things,

Team Athletiverse