The NBA Cup Was Won on the Court — and Priced Elsewhere

The Knicks won the NBA Cup.

Here’s the only lesson worth paying attention to:

Some posts during the run were worth 5× more than others — and it had nothing to do with the play.

• The average Knicks post was worth about $19,000.

• That number is called Earned Media Value.

• It simply means: what this attention would have cost if it were a paid ad.

Then came the outliers.

Single posts featuring celebrities were worth $100,000+ each.

Same team.

Same account.

Same moment.

5X the value.

Why?

Because those posts brought new audiences into the moment.

Not better content.

Different people watching.

That’s it.

The Useful Takeaway

Stop asking:

“How do we get more views?”

Ask this instead:

“Whose audience are we bringing into this moment — and what is that worth?”

If your baseline post is worth $19K.

And importing another audience makes it worth $100K.

That difference is what you should be pricing, planning for, and paying attention to.

Then budget ¼ of that :)

That’s the lesson from the NBA Cup… for us content geeks.

Through year-end, we’re offering one free month of access for marketing teams who want visibility into how their moments are being priced.

Keep doing great things,

Athletiverse

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