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The Modern League
How Power Slap Built a League for the Social-First Era
Traditional leagues grow through media deals.
Modern leagues are built from the ground up as media engines.
Power Slap is a clear example of this shift.
In the last 30 days, Power Slap generated $1.1 million in Earned Media Value from just 50 Instagram posts. That’s 62 million views and 1.1 million engagements, all organic.
This growth is not a fluke.
It is built into the model itself.
Every piece of Power Slap content is designed for one thing:
Short-form, high-impact moments
Instant clip-ability
Social distribution, not broadcast dependency
The numbers show just how efficient this model is.
Average EMV per post: $21K
Top single-post EMV: $451K from one Instagram clip
56.8M views driven directly from the @powerslap account alone
In this model, attention is the core asset. Everything else is built on top of it.
Sponsorship, merchandise, ticketing—every revenue stream depends on it.
Scalable Exposure, Not Just Ad Space
This is where the model separates from traditional leagues.
Over the last 30 days, on Instagram, Power Slap amounted to:
23 sponsors
42 sponsored posts
$3.51M in total sponsored Earned Media Value
The key insight is not volume.
It is efficiency: how much value each post delivers.
A few examples show how this plays out in practice:
Monster Energy — $984K EMV across 41 posts
VeChain — $693K EMV, averaging $41K per post
Wienerschnitzel — $475,371 EMV from just 3 posts
This is not just logo placement.
It is embedded brand visibility inside viral content. Distribution does the work.
Created with AVI
Why This Model Defines the Future of Leagues
Power Slap does not wait for a broadcast window.
It publishes in real time.
It monetizes instantly.
It delivers measurable value to partners as it happens.
This is the modern league model:
Media first
Athletes as distribution
Sponsorships integrated into content, not added after the fact
Leagues built this way don’t chase attention.
They manufacture it.
How AVI Fits In
When a league operates as a media business, measurement is foundational.
AVI helps modern leagues:
Unify content, athlete, and sponsor workflows
Measure earned media value across every post
Convert viral moments into sponsor-ready reporting
Turn attention into predictable revenue
The modern league does not estimate its value.
It proves it.
Power Slap is the future.
Social-first content = measurable revenue.