The Clip Economy: Why Physical Placement Now Compounds

55M watched the fight Friday night.

Then social media turned it into $13.21M in free advertising.

Netflix broadcasted it once. TikTok and Instagram redistributed it thousands of times. And every brand on that canvas printed money without spending a dollar on media.

We measured it using Earned Media Value (EMV)—what these brands would've paid to buy the same reach and engagement they got organically.

The Winner

KFC: $3.19M in earned value

TikTok: $2.29M (71.9M views)
Instagram: $902K (38.2M views)

One logo. Every replay. Every angle.
That's what compounding looks like.

The Full Picture

Total EMV generated: $13.21M
TikTok: $9.36M | Instagram: $3.85M

TikTok leaders:
KFC — $2.29M | Credit One — $1.98M | DraftKings — $1.76M | Celsius — $1.73M

Instagram leaders:
KFC — $902K | Credit One — $707K | DraftKings — $580K | Polymarket — $447K

Why Physical Placement Prints Money

Netflix built the audience.
Social platforms fragmented it into clips.
Ring sponsors captured value on every share.

Traditional ads die after one impression. Ring placements compound. The more clips travel, the more exposure accumulates—at zero marginal cost.

55M watched live. 110M+ views happened after, across two platforms alone. That's a 2x multiplier on reach, entirely organic, entirely driven by placement strategy.

What This Means for Pricing

Rights holders have been underpricing ring inventory for decades.

Here's the new math:

• Broadcast delivers one-time reach

• Social redistribution delivers compounding reach

• Environmental placements capture both

If KFC generated $3.19M in earned value from clips alone, what's the actual worth of that canvas position? Not what they paid for broadcast exposure—what they captured in total distribution.

The pricing model needs to reflect:

1. Live broadcast value (traditional CPM)

2. Clip redistribution multiplier (platform-specific engagement rates)

3. Compounding exposure coefficient (how many times clips get reshared)

Rights holders sitting on legacy sponsorship deals are leaving 3-5x on the table. The ring isn't just a broadcast asset anymore—it's a content generation engine with measurable downstream economics.

The New Reality

Highlights now travel further than live broadcasts.
Physical environments generate more value than pre-roll.
Placement doesn't just beat messaging—it multiplies it.

The ring was always valuable.
Now we can prove exactly how much.

Time to reprice accordingly.

Through year-end, we’re offering one free month of access for marketing teams who want visibility into how their moments are being priced.

Keep doing great things,

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