Power Play: The Hidden Revenue in Your Owned Media

The best marketing plays in sports—delivered in under 1 minute.

Concepts We Like: Most sports brands don’t have a reach or demand problem—they have a value capture and attribution problem.

They’re creating interest, but failing to convert it into measurable growth. The fix isn’t more posts or prettier videos—it’s building a system that turns attention into tangible outcomes.

For fans. And for sponsors.

The Opportunity You Can’t Afford to Miss: We recently launched a digital newsletter for an emerging sports property, and it did what most teams haven’t figured out yet.

In just 90 days:

• 476,102 total opens

• 47,639 clicks

• 26 monetized sponsor placements

• 54,000+ email subscribers

• 174,000 followers on social, but email drove the results

Here’s the part that matters most:

This wasn’t content for content’s sake.

This was content designed to perform. To retain fans. To convert value for partners.

And it worked.

That 90-day sprint generated $104,328 in Earned Media Value—from owned media alone. That’s $1.93 in value per subscriber.

What that unlocks:

• A way to compare your audience platforms apples to apples

• A concrete value to take into every sponsor conversation

• A smarter framework for pricing and packaging digital deals

Now, their team isn’t just building for engagement—they’re building a system that delivers real, repeatable value. And they have the numbers to back it up.

That’s what makes EMV powerful: it’s not just a vanity metric—it’s a translation layer between content performance and commercial upside.

And for the first time, they can say:

“Here’s the return we drive every quarter. Here’s what it’s worth to you.”

Most teams are still guessing.

This is the opportunity to stop.

Clients in 2025 are averaging a 5.7x ROAS in their first 90 days.
→ Schedule a 15-minute strategy audit with our team

Want to see what your owned media is worth?
→ Try our free EMV calculator

Keep Doing Big Things,

Team Athletiverse